NTPC Korba has been honored with four prestigious PRSI National Awards 2024, recognizing its outstanding contributions in the field of public relations and communication. The awards were presented at a grand ceremony held in Babylon, Raipur, on November 22, 2024, by Arun Sao, the Deputy Chief Minister of Chhattisgarh.
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The company received second-place honors in two prestigious categories: Best PR Program for Promoting Science and Technology and Outstanding Research Efforts for Promoting Medical and Health. These accolades highlight NTPC Korba’s proactive approach to utilizing public relations to advance critical sectors like science, technology, and healthcare. Through strategic and innovative communication campaigns, NTPC Korba has effectively raised awareness and fostered understanding about scientific advancements, technological breakthroughs, and health-related initiatives, making significant contributions to public knowledge. The award for Best PR Program for Promoting Science and Technology underscores the company’s efforts to highlight its role in the energy sector and its continuous research into sustainable energy solutions, while the Outstanding Research Efforts for Promoting Medical and Health award celebrates its commitment to improving health outcomes through research and public outreach.
In addition to these distinguished second-place awards, NTPC Korba also earned third-place recognition in two additional categories: Corporate Film and Best Training Program for Skill Development. The Corporate Film award acknowledges NTPC Korba’s proficiency in producing high-quality, visually compelling content that showcases its values, initiatives, and operational successes. By effectively telling the company’s story, the film plays a crucial role in connecting with a wide audience, including stakeholders, employees, and the general public, to build a deeper understanding of the company’s mission and vision. On the other hand, the Best Training Program for Skill Development award highlights NTPC Korba’s dedication to empowering individuals through comprehensive training initiatives. These programs are designed to equip employees and local communities with essential skills, improving their employability and enhancing professional growth. By prioritizing skill development, NTPC Korba not only nurtures its workforce but also contributes to broader social and economic development.
Further emphasizing the company’s leadership in communication, the Executive Corporate Communications team of NTPC Korba took part in the event by delivering a presentation on the role of public relations in promoting skill development initiatives. The session offered valuable insights into how strategic communication can amplify the impact of training and skill-building programs. By demonstrating how effective PR strategies can enhance visibility, engage stakeholders, and drive participation in skill development efforts, the team reinforced NTPC Korba’s commitment to fostering a well-trained and capable workforce. This presentation also served to highlight the broader significance of PR in advocating for social causes, particularly in areas that drive societal progress, such as education and workforce development.
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These prestigious awards and the company’s active participation in the event underscore NTPC Korba’s continued leadership in utilizing public relations to further its corporate and social objectives. By leveraging innovative communication strategies, the company is not only advancing scientific, technological, and health initiatives but is also playing a pivotal role in shaping a skilled and sustainable future for communities across the region.
