Delhi, February 25th, 2025 : Tata Consumer Products Limited (TCPL) continues to innovate in the premiumization and wellness category, adapting to the evolving needs of today’s consumers. Strengthening its commitment to quality and well-being, Tata Tea Premium, Desh Ki Chai introduces Tata Tea Premium Care—an expertly crafted blend with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi.
Through its commitment to consumer-centric innovations, TCPL is redefining everyday beverages, transforming them into purposeful experiences that resonate with the preferences of modern consumers.
Tata Tea Premium Care is a perfect blend of taste and wellness, crafted for India’s love for strong chai with the added goodness of natural ingredients. Designed for consumers who seek a strong cup of tea, it seamlessly combines kadak chai with the benefits of natural ingredients. With trust and reliability at its core, this special blend is tailored for today’s lifestyle.
Speaking about the launch, Puneet Das, President – Packaged Beverages (India & South Asia), Tata Consumer Products, said, “Tata Tea Premium Care is a natural extension of our premiumization strategy. Indians have a strong emotional connect with tea, and with this new offering, we are elevating the everyday tea experience by incorporating the goodness of time-tested natural ingredients known for their wholesome goodness in their daily cup of chai. As consumers become more mindful of their wellness choices, we believe this unique blend will resonate deeply with them. With this extension, our presence in the premium wellness category becomes even stronger, reinforcing our commitment to providing purposeful and high-quality beverage choices
The launch is backed by a print innovation in leading publications across key markets, featuring a unique design, shaped like the Tata Tea Premium Care pack. This creative execution captures consumer attention and offers an engaging method to raise awareness about Tata Tea Premium Care.
