Vedanta Aluminium, India’s largest producer of aluminium and its value-added products, has launched the ‘#GreenHearts’ campaign, encouraging all to plant a sapling in solidarity with COVID warriors and all who have been affected by the pandemic.
The initiative, rolled out under the Vedanta Cares Green Cover project, has a two-pronged objective – to unite people with the hope of a better future as the pandemic has affected one and all, and to encourage people to plant saplings in solidarity with COVID warriors and in the memory of those who lost the fight to COVID.
The Vedanta Cares Green Cover initiative was launched on World Environment Day, with the aim of planting a million trees across the country. The #GreenHearts campaign is an initiative of the Vedanta Aluminium Business to rally people all over the country to come together and plant a sapling of hope for a better and greener future.
Rahul Sharma, CEO – Aluminium Business, Vedanta Ltd., said, “The global pandemic has affected all of us. Thousands of people are still battling the pandemic and its many consequences, as COVID warriors continue to work tirelessly to keep everyone safe. This Van Mahotsav week, we encourage you to stand in solidarity with them by planting saplings.At Vedanta Aluminium, our efforts are focused on creating sustained value along economic, environmental and social dimensions, such as improving lives and livelihoods of our stakeholders and the local communities. With a pledge to substantially decarbonize our operations by 2050, we are determined in our approach to ensure responsible business growth that creates shared value for our country, customers and communities.”
Vedanta Aluminium Business, a division of Vedanta Limited, is India’s largest manufacturer of aluminium, producing half of India’s aluminium at 1.96 million tonnes per annum (MTPA) in FY21. It is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
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